“I always wanted to create something that doesn’t exist, or at least to revive something in a modern way that had been lost,” says AURIMAS KADZEVICIUS, Creative Director of Pencil and Lion. His BEE LOOP honey pot is the winner of Adobe Sustainable Design award.
photography by MARIUS LINAUSKAS
In order to help bees and contribute to the global sustainability process the creator of remarkably eco-friendly package Bee Loop used just two ingredients to create the honey pot, Organic Beeswax and Organic Linen. It is recyclable, renewable, edible, biodegradable, antifungal, antiviral, antiseptic, antibacterial, and even label-free, as a hot stamp gets utilized for the branding. The package is made from 100% pure honey beeswax and no extra ingredients. Organic linen string is also used, as the Bee Loop honey pot opener. This adds to the design making the opening of the pot easier, as it neatly cuts through the top layer of beeswax, which naturally glues the pot and the cover together.
“Bees are vitally important to the ecosystem and have changed very little over the last 130 million years or so since they first evolved. Unfortunately, they have been hit hard of late by modern agriculture and their extinction would be a critical blow to the healthy food production and threaten the continuation of the ecosystem at large. Bee Loop is a message from us humans, to the bees: “Return to Your Circle of Life”, says Aurimas Kadzevicius.
Bee Loop story started in a small village in Lithuania. Aurimas grew up surrounded by bees as his father Arvydas is a farmer and a beekeeper: “I’ve listened to my father’s stories about beekeeping all my life and it has inspired me to look for insights in the organic cycle of Man and bees - the natural system of nature.”
“This is a great example of sustainable design packaging idea. The honey making process starts when bees construct honeycomb out of the beeswax. Afterwards when the beekeeper removes the honeycomb to harvest honey, the beeswax is used to create beeswax honey pots. When you’ve enjoyed the honey for your breakfast, these beeswax honey pots are returned back to the beekeeper. When the beekeeper returns beeswax to the hive, the cycle of honey making continues. Or as, the beekeepers like to call it, the bee loop is completed”, tells Aurimas.
In order to make the design as minimalist as possible and use less graphics and labelling, a natural colouring scheme to separate the honey type has been used. Honey pots are designed and presented in three colours, yellowish linden honey, a green fluorescence colour forest honey and an amber-coloured buckwheat honey with a slight reddish tint also makes a subtile trio code of Lithuanian imprint.
Throughout the last 20 years, while leading creative teams in some of the most well-known creative and advertising agencies, Aurimas Kadzevicius has received multiple international awards, including Dieline, D&AD, ADC, and other. He has created well-known advertising campaigns for such brands as Rimi, Narvesen, Knauf, Statoil and many more.
Lithuanian Business Link. This project is partially funded by the Lithuanian Media Support Fund.
