When London-based Lithuanians DIANA and ZOJA get together, their home turns into a beauty lab. As the founders of DIAZO Cosmetics, they become inventors and beauty chemists, always searching for new and magical formulas. For the past few years, they’ve been creating certified organic skincare for the face, body, and hair - suitable for both adults and children.
Their secret? A passion for their work and a commitment to quality. Every DiaZo product is handcrafted using their own recipes, made only from natural ingredients and pure essential oils. Each formula is certified, ensuring it's not only effective but also organic, eco-friendly, and safe.
From Friendship to Business
Diana and Zoja met while working at the same beauty salon in London, and their friendship grew quickly. “We realised we shared the same passion. We were both making creams and other skincare products with essential oils for ourselves and our families. Natural ingredients, essential oils, and healthy living became all we talked about,” they explain.
“Every time we met, we shared discoveries, new oils we’d tried, articles we’d read, and products we loved. That’s when we decided—it’s time to share our passion with others.”
The founders of DiaZo remind us: beauty takes time. “Seeing signs of aging can feel like facing mortality,” they say. “People often rush to quick fixes without thinking about the long-term effects. But beauty isn’t instant. Long-lasting results only come from caring for yourself consistently.”
“Real beauty means healthy skin and hair. And that only comes from gentle care. Harsh ingredients may give a quick glow but often cause long-term harm. Many so-called natural products in stores contain only small amounts of real natural ingredients. The label might look natural - but what’s inside matters most.”
DiaZo products are made to bring beauty, joy, and peace of mind. They contain no toxins - just natural goodness. The shelf life is short (six months), and high-quality ingredients are expensive, but Diana and Zoja say they’ll never take shortcuts. “We create high-quality products - or none at all. We’ll never trade purity for profit,” they say proudly.
Their ingredient list includes spirulina, turmeric, chocolate, amber, royal jelly, pearls - and of course, essential oils. The duo is deeply passionate about aromatherapy, constantly attending new courses and seminars to improve their skills. “Essential oils are more valuable to us than gold,” says Diana. “They’ve been used in healing for centuries.”
Eureka Moments in a Jar
“We love creating new formulas - it’s like magic. Even when something doesn’t turn out right, we learn from it. Every mistake teaches us something,” they say.
To Diana and Zoja, this is more than a business - it’s a passion turned into purpose. Every product is made with love, tested in labs, and certified for safety and quality.
The biggest reward? Messages from happy customers. “That’s when we know all our hard work is worth it. People can feel the love we put into every product.
They believe the old saying is true: Find your passion, and you’ll never work a day in your life. “Business is hard. But when you love what you do, even the tough parts feel manageable,” they say.
For others dreaming of starting their own business, they offer simple advice: “Put in the time. Be patient. Never compromise on quality. And above all - don’t be afraid to chase your dreams. Anything is possible.”
Lithuanian Business Link. This project is partially funded by the Lithuanian Media Support Fund.
